THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
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Someone's Gotta Babysit the Bots: What HumanX Taught Me About Marketing in the AI Era
HumanX is quickly becoming a must-attend AI event for CMOs who need to understand how AI is reshaping marketing, customer experience, brand, security, and go-to-market strategy. Drew Neisser reflects on his experience at HumanX, from asking basic questions about inference to visiting vendor booths, talking with CMOs, attending sessions with leaders including Al Gore and Alex Stamos, and discovering that the biggest CMO opportunity is not chasing AI hype but translating complexity into clarity.
How CMOs Can Turn Failure Into Smarter Marketing Experiments
A practical CMO guide to using Amy Edmondson’s intelligent failure framework to build better experiments, stronger teams, and healthier marketing decision-making.
How Should B2B CMOs Respond to LinkedIn’s 360Brew Reach Decline?
A practical guide for B2B CMOs on adapting LinkedIn strategy as 360Brew and AI-driven ranking systems make organic reach more dependent on relevance, authority, dwell time, and useful engagement.
Why Better Storytelling Starts With Better Questions
A reflective take on why travel, history, and distance can make leaders better storytellers.
Claude vs ChatGPT: Why Top Marketers Use Both
Learn when top marketers use Claude vs ChatGPT. Discover which AI excels at deep analysis versus rapid execution, and how to leverage both tools strategically.
Why Big Company CMOs Need AI Skunk Works Now
A practical case for turning corporate AI governance into marketing experimentation with business impact.