THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
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How Are B2B CMOs Using AI to Rebuild the Marketing Function?
Paige O’Neill and Micheline Nijmeh shared how their teams are moving beyond AI experiments into workflow redesign, governance, and measurable marketing impact.
Stop Treating Retention as Someone Else’s Job: Customer-Led Growth for CMOs
Three marketing leaders explain how customer feedback, retention, advocacy, and expansion can become shared drivers of sustainable revenue growth.
Launches Aren’t Marketing’s Job: How CMOs Make Product Readiness a Team Sport
A product launch becomes more credible when product, marketing, sales, and customer success share the story, readiness work, and post-launch results.
Dear CEO: Here’s What Marketing Actually Does for the Business
Three marketing leaders explain how CEOs and CMOs can develop a shared language around strategy, revenue, customer insight, and sustainable growth.
How Should B2B CMOs Respond to LinkedIn’s Organic Reach Decline?
A practical guide for B2B CMOs on adapting LinkedIn strategy as organic reach declines and paid distribution becomes harder to ignore.
Make Brand Defensible: How CMOs Can Measure Reputation Month by Month
Taran Nandha explains how monthly reputation trends can help marketing leaders evaluate multiple public signals, investigate meaningful changes, compare competitors, and bring stronger evidence into executive conversations about brand.
What Should B2B CMOs Do When AI Agents Visit Their Websites?
AI agents are starting to change what websites are for, and B2B CMOs need to prepare their digital presence accordingly.
The 90-Day GenAI Video Challenge: What CMOs Should Know Before Pressing Generate
A 90-day production challenge reveals where GenAI video and audio tools accelerate creativity, where they create friction, and why human direction still matters.
Budgeting With Conviction: How CMOs Defend the Plan and the Tradeoffs
Forrester’s Craig Moore explains how CMOs can turn budgeting from a defensive cost conversation into a strategic business conversation.