THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
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How Can CMOs Prevent Agent Sprawl Before It Becomes the Next Martech Mess?
AI agents are getting easier to build, but CMOs need to redesign marketing work, ownership, and operating models before agent sprawl becomes the next martech mess.
Why Is Fighting AI a Career Risk for B2B Marketers?
Eric Eden argues that fighting AI is becoming a career risk as buyer behavior, capital, and executive expectations move decisively toward AI.
Strategy Is What You Say No To: A No-Bullsh*t Guide for CMOs
No Bullsh*t Strategy author Alex M. H. Smith reframes strategy as a clear choice about creating value customers cannot get elsewhere.
Care Personally, Challenge Directly: Radical Candor for CMO Teams
Kim Scott explains how CMO teams can pair genuine care with direct feedback for clearer decisions.
The AI-Augmented CMO: Architecting Teamwide Adoption
Francois Dufour explains how CMOs can architect teamwide AI fluency, workflows, context, and business impact.
Stop Reporting Vanity Metrics: Build a Marketing Index the C-Suite Trusts
A trusted marketing index connects market presence, brand strength, and pipeline health so executives can see business momentum clearly.
How Can Enterprise CMOs Move From AI Guardrails To AI Growth?
Enterprise AI governance is necessary, but CMOs need more than avoidance training if they want marketing teams to learn, grow, and compete.
Still Dabbling With GenAI? Turn Experiments Into Business Impact
Forrester analyst Lisa Gately explains why GenAI impact depends on literacy, change management, workflow integration, coordination, and outcome-based measurement.
Should AI Agents Appear on the Marketing Org Chart?
As AI agents take on real marketing work, CMOs need to rethink workflows, operating models, and accountability before redrawing the org chart.