THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
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How Are B2B CMOs Using AI to Rebuild the Marketing Function?
Paige O’Neill and Micheline Nijmeh shared how their teams are moving beyond AI experiments into workflow redesign, governance, and measurable marketing impact.
How Should B2B CMOs Respond to LinkedIn’s Organic Reach Decline?
A practical guide for B2B CMOs on adapting LinkedIn strategy as organic reach declines and paid distribution becomes harder to ignore.
Make Brand Defensible: How CMOs Can Measure Reputation Month by Month
Taran Nandha explains how monthly reputation trends can help marketing leaders evaluate multiple public signals, investigate meaningful changes, compare competitors, and bring stronger evidence into executive conversations about brand.
What Should B2B CMOs Do When AI Agents Visit Their Websites?
AI agents are starting to change what websites are for, and B2B CMOs need to prepare their digital presence accordingly.
Meet the Partners Powering the 2026 CMO Strategy Labs
Meet the seven partners that supported small, working Strategy Lab sessions for senior B2B marketing leaders across ten U.S. cities in 2026.
Budgeting With Conviction: How CMOs Defend the Plan and the Tradeoffs
Forrester’s Craig Moore explains how CMOs can turn budgeting from a defensive cost conversation into a strategic business conversation.
Not Every Customer Is Equally Valuable: A CMO’s Customer-Centricity Playbook
Peter Fader challenges B2B CMOs to stop treating every customer equally and start building growth around the customers who create the most long-term value.
The CMO Role Is Being Rebuilt. These 8 Advisors Show What Still Matters.
A provocative look at the CMO leadership muscles that still matter, told through the eight leaders serving on the 2026 CMO Huddles Board of Advisors.
Is Your Marketing Automation Platform Ready for AI?
AI-native marketing automation may reduce operational drag, lower specialist dependency, and help B2B teams move faster.