THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
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The Best Peer Communities for B2B CMOs
Senior marketers have a wide range of communities to choose from. The list below provides six excellent options, each with its own strengths depending on your particular situation. Since 3 have free programs, it is not unusual for CMOs to join more than one.
2026 CMO Survey: AI, Budgets, and the Pressure to Prove Growth
The 2026 CMO Survey reveals how economic pressure, AI adoption, capability gaps, and growth expectations are reshaping the CMO agenda.
Sales and Marketing Alignment: How CMOs Drive Pipeline
CMOs from HUB, Fastly, and FORTA explain how marketing can work inside the sales rhythm to build trust, improve pipeline, and drive growth.
How Are CMOs Deploying AI Without Creating Operational Chaos?
Two B2B CMOs reveal contrasting approaches to AI deployment and the operating disciplines required to control agent sprawl, rising costs, and fragmented knowledge.
What Happens When a Five-Person Marketing Team Runs Like Fifty?
PointFive CMO Dave Anderson reveals how a five-person team built an AI-native marketing engine that moves with the speed and scale of a much larger organization.
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Private Equity Marketing: How PE-Backed CMOs Drive Predictable Growth
PE-backed CMOs share how to align marketing with the investment thesis, earn CFO trust, own pipeline, and drive predictable growth.
Seeing Around Corners: How CMOs Spot Strategic Inflection Points
Rita McGrath explains how CMOs can spot strategic inflection points, track weak signals, and prepare their organizations for market shifts.
Marketing and Communications Alignment: One Growth System
Clay Helm, Julia Goebel, and Marni Puente explain how marketing and communications can work as one system to strengthen brand, demand, and growth.
Why B2B CMOs Can No Longer Afford to Ignore PR
As AI platforms reshape discovery, PR is regaining strategic importance, but CMOs need real news, strong relationships, and better measurement to justify the investment.