THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
.png)
.png)
Your Buyer Is a Group of 22: How to Market Through B2B Buying Mayhem
B2B buying groups are bigger and messier, so marketing must help stakeholders make progress with confidence and autonomy.
What 500 Podcast Episodes Teach CMOs About Curiosity
A reflection on why consistency, curiosity, and listening matter more than chasing scale in long-form content.
Why CMOs Should Get Comfortable Being Confused By AI
A reminder that the fastest AI learners are not the leaders who pretend to know everything; they are the ones willing to wander, ask, and learn.
Pipeline-First Job Search: How One CMO Turned Networking Into an Offer
An anonymized CMO job-search story about focused targeting, warm introductions, interview discipline, AI-assisted preparation, and an opportunity introduced by a trusted former CEO.
B2B Marketing Strategy for 2025: What CMOs Need to Prioritize
Focused audiences, distinctive brands, connected channels, useful content, experimentation, and revenue collaboration remain durable B2B marketing priorities.
Why AI Should Create 10x Leverage, Not 10x Labor
A caution against turning AI productivity into more work instead of better work.
Attribution Is a Team Sport: Move Beyond First and Last Touch
Marketing attribution works better when it explains complex buying journeys through clean data, shared definitions, and business-oriented measurement.
Stop Letting Customer Stories Collect Digital Dust: Make Video Testimonials Sell
Video testimonials create more value when customer proof appears throughout the buying journey and supports sales momentum.
Why CMOs Need A Transformation Story They Can Tell In A Year
A push for CMOs to lead beyond campaigns and build a transformation story that changes the business.