CMO Huddles

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A panel of Huddlers discuss the hottest B2B marketing topics, live!

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Tune in every Tuesday for bite-sized CMO wisdom from CMO Huddlers.

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The top podcast for B2B CMOs & other marketing-obsessed individuals.

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Read Q&As with the top B2B marketers today in Drew's Ad Age column. 

Ad Age

  • Bonus Huddle: Let's Discuss Customer-Obsessed Growth

    December 21, 2023 11:01 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 376: The B2B Customer-Obsessed Growth Engine

    Being customer obsessed has always sounded like a good idea. And here’s a stat that should catch your (and your C-Suite’s) attention: “Customer obsessed companies have 10% higher performance numbers in revenue, growth and profits, customer satisfaction, and employee satisfaction. That’s 3x the rate of companies that are not customer obsessed.”

    In this episode, Forrester’s Lori Wizdo shares how CMOs can take the reins and help their companies develop customer obsessed growth engines. Tune in to learn why you need one, how to pilot one, and how to flip the script from “data-driven” to “insight-driven” strategy. You won’t want to miss it!

    What You’ll Learn 

    • Why customer-obsession is good for business 
    • How marketers can rethink the buyer’s journey 
    • How to pilot a customer-obsessed growth engine  
    For full show notes and transcripts, visit https://renegade.com/podcast/

  • Career Huddle: Let's Discuss Podcast Guesting

    December 15, 2023 7:01 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 375: Mastering the Mic: A CMO's Playbook for Podcast Guesting

    Want to be the best podcast guest?

    Rachel Downey, the mastermind behind Share Your Genius, unveils her secrets to help you amplify your voice—and your brand—via the power of podcasting. Whether you’re aiming to bolster your personal brand, widen your company’s reach, or attract fresh talent, hopping onto a podcast could be your game-changer.

    This episode is your all-access pass to mastering the art of podcast guesting, including how to:

    • Select podcasts that align with your vision. 
    • Find the right tech for a flawless audio (and video) presence. 
    • Craft compelling narratives that captivate audiences. 
    • Measure the exposure and reach of your show appearance.  

    And for the visionary CMOs out there, we’ve got something special—as a B2B podcast production expert, Rachel shares exclusive insights into starting and hosting your own podcast, tailored for the B2B space.  

    Ready for the mic? Tune in now!  

    For full show notes and transcripts, visit https://renegade.com/podcast/

  • CMO Huddlers Discuss ABM on a Budget

    December 08, 2023 10:01 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 374: ABM on the Cheap

    Low budget and high ROI expectations? No problem. This episode of Renegade Marketers Unite is all about how B2B CMOs are building, optimizing, and tracking ABM programs with low-to-no budget.  

    Tune in as Julie Kaplan of CareMetx, Olga Noha of SplitMetrics, and Julie Feller of U.S. Legal Support share their top tips for setting up an ABM program that maximizes results without maxing out your team. We’ll cover how to find your target audience, how to align with Sales, the must-haves of a successful ABM program, and a whole lot more. Tune in!   

    (P.S. We had a surprise guest—ABX expert, Jon Russo!) 

    What You’ll Learn

    • How 3 CMOs run ABM programs with low to no budget 
    • How to track against ABM goals 
    • ABM program must-haves 
    For full show notes and transcripts, visit https://renegade.com/podcast/

  • Bonus Huddle: Generative AI Use Cases

    November 24, 2023 7:40 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 372: Unbottling Versatile AI Use Cases

    What are you using AI for? According to CMO AI advisor Nicole Leffer, that’s the wrong question to ask. Instead, CMOs should be asking, “What are we not using AI for, and how can we?”  

    Nicole is CMO Huddles’ favorite GenAI genie. She returned to a recent CMO Huddles Bonus Huddle to share a wide range of use cases for GenAI, from copywriting to image generation, from landing page analysis to strategic insights.  

    This is an episode dedicated to optimizing your team’s time and your strategic initiatives. Don’t miss it!   

    What You’ll Learn

    • New developments: Using AI for copywriting 
    • How to use AI for graphic creation, website analysis, interview prep 
    • How to train your team on AI  
    For full show notes and transcripts, visit https://renegade.com/podcast/


  • CMO Huddlers Discuss The First 90 Days

    November 17, 2023 9:20 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 371: The First 90 Days: Quick Wins, Curveballs, and Strategic Shifts

    The success of a CMO’s first 90 days starts before day one, and its impact extends well past that 3-month mark.  

    In this episode, we explore how to get that first 90 right with CMOs Jamie Gier of DexCare, Bernd Leger of Cornerstone OnDemand, and Isabelle Papoulias of BackBox, who at the time of this interview were freshly into or just out of their own first 90. 

    Tune in as we explore the step-by-step methodology behind a fruitful first 90 days in the CMO role. We’ll cover topics like how to run your listening tour, how often you should communicate with key stakeholders, and how to get some quick wins while ramping up for long-term success.  

    What You’ll Learn

    • What to do in your first 90 days as a CMO 
    • How to manage curveballs and get quick wins 
    • How to build trust when you’re new on the job 
    For full show notes and transcripts, visit https://renegade.com/podcast/

  • Drew Neisser's Takeaways: 10 Dares for 2024

    November 10, 2023 7:47 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 370: B2B Marketing Greatness: 10 Dares for 2024

    We triple dog dare you to be more daring marketers in 2024. To be growth drivers. To stop playing it safe. In this fantastic Drew on Drew episode, the two Drews discuss how the B2B realm is overdue for a shakeup in 2024, with 10 daring marketing moves that will get you there.

    This is especially pertinent in today’s current climate, with a significant number of companies eliminating the CMO role altogether as the recession continues to put pressure on budgets. Tune in to learn where to focus your time and attention to be a better strategic partner, a better marketer, and a better leader. This episode is not to be missed!

    What You’ll Learn

    • How to make your organization distinct in 2024 
    • Where to focus your time and budget 
    • How to be an even better marketer  
    For full show notes and transcripts, visit https://renegade.com/podcast/

  • CMO Huddlers Discuss Connecting Brand to Revenue

    November 03, 2023 9:24 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 369: The Long-Game: Connecting B2B Brand to B2B Revenue

    Over 90% of your buyers are not in-market today. So how do you make sure that you’re at the top of their list whenever they decide it’s time to buy?

    Enter brand, the powerful component of every company looking to impact long-term growth and drive revenue. In this episode, we explore how CMOs are using brand as a strategic lever in their long-term revenue generation strategies, how they get brand buy-in across the org, and how they measure brand’s impact on growth.

    Learn why every brand moment is an acquisition moment in this conversation, guided by the exceptional Margaret Molloy of Siegel+Gale, our guest host, and our stellar lineup of CMOs:

    What You’ll Learn

    • How 3 CMOs have evolved their brands
    • How to connect brand to revenue
    • How to get buy-in on brand
    For full show notes and transcripts, visit https://renegade.com/podcast/

  • Career Huddle: Let's Discuss LinkedIn for CMOs

    October 27, 2023 6:15 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 368: Leveraging LinkedIn for Leading CMOs

    If there’s a social media platform where a CMO can gain substantial influence, LinkedIn is the one. So how can marketers get their voices out there? Enter Beth Granger, your LinkedIn Guru, who joined a CMO Huddles Career Huddle to share her top tips for networking and connecting on the popular business platform.  

    Beth works with organizations and individuals who want to grow their businesses through referrals and unleash the power of LinkedIn. Tune in as she shares her exclusive insights into managing your personal profile—what to write, when to post, who to tag, and more. We cover everything from LinkedIn Live to LinkedIn Groups, what happens when you go Creator Mode, and the ever-elusive LinkedIn algorithm. Check it out!   

    What You’ll Learn

    • How to build a better LinkedIn profile 
    • What to post, how often, and when to tag 
    • How to get better engagement on LinkedIn 
    For full show notes and transcripts, visit https://renegade.com/podcast/


  • CMO Huddlers Discuss Cybersecurity

    October 20, 2023 9:04 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 367: Cybersecurity for CMOs: Bad Bots, Breaches, Phishing… Oh My!

    Bad bots, security breaches, and deceptive phishing schemes—oh my? That’s right! There are a lot of dangers out there in the often-murky waters of cybersecurity, and marketers need to be ready. 

    That’s why we brought 3 cybersecurity CMOs on the podcast. Tune in as Dan Lowden of BLACKBIRD.AI (previously HUMAN Security), Laura MacGregor of CIS, and Michael Callahan of Salt Security (formerly Acronis) shed light on these digital threats and share how B2B marketers can stay ahead of them. We cover things like how to develop a crisis playbook for security breaches, how to protect your tech stack, and why CAPTCHA isn’t all that effective anymore.

    Don’t miss it!

    What You’ll Learn

    • Which cybersecurity threats CMOs need to be aware of  
    • How to develop a crisis playbook for a breach attack 
    • How to be proactive about cybersecurity
    For full show notes and transcripts, visit https://renegade.com/podcast/

  • CMO Huddlers Discuss Top-of-Funnel Marketing

    October 13, 2023 9:39 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 366: How B2B CMOs Fill Their Funnels

    In this episode, three seasoned CMOs delve into their techniques for nourishing the top of their funnels and the nuances of lead assessment and qualification. Discover the power of impactful content and learn the triggers that send a qualified lead to Sales.

    Tune in to hear from our special guests Jeff Morgan of Elements, Andrés Roselló of Cognex, and Kevin Briody of Edmentum.

    What You’ll Learn

    • How 3 CMOs feed top-of-funnel (and what’s working) 
    • How to assess and qualify potential prospects 
    • When Sales should step in
    For full show notes and transcripts, visit https://renegade.com/podcast/

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