THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
.png)
.png)
From Network Referral to First Marketing Hire: An SVP Marketing Search Story
A network referral helped one Huddler become a company’s first marketing hire, turning specialized experience into an SVP opportunity.
Train Your CEO to Listen: How CMOs Build a Stronger Executive Alliance
A stronger CEO-CMO alliance starts with active listening, shared language, clear boundaries, and honest discussion of company priorities.
How to Be a Standout Startup: Advice for B2B CMOs Building Early Momentum
Early-stage marketing gains momentum when startups clarify the audience, sharpen messaging, and connect content to the full customer journey.
The Unposted Role: How a Former Vendor Opened the Door
A former vendor opened the door to an unposted executive role, proving the value of networking before a search begins.
Say Less, Get Read: Smart Brevity for Busy CMO Teams
Smart Brevity helps busy CMO teams lead with what matters, reduce noise, and make executive communication easier to act on.
The 200% Match Rule: A Global Marketing Leader’s Job Search Strategy
The “200% match” rule helped one global marketing leader focus on roles where both sides could clearly see the fit.
Blog More, Build Tools, Segment Smarter: What 250 B2B SaaS Sites Revealed
A study of 250 B2B SaaS websites shows how publishing cadence, useful tools, original research, and segmentation can support organic growth.
Recruiter-Led Search: How a B2B SaaS CMO Role Came Together
A recruiter-led B2B SaaS CMO search shows why a firm point of view, prepared references, and offer protections matter.
Negotiate Without Giving Away the Middle: Lessons for CMOs
Chris Voss’s negotiation lessons help CMOs use tactical empathy, calibrated questions, and strategic no to make conflict more productive.