THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
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One Promise, One Motion: How NetApp Turned Brand Into Strategic Demand
See how NetApp connected one durable brand promise with company-wide strategic demand, selective activation, and shared growth measures.
What INDEX'26 Reminded Me About AI, Discovery, And Relationships
A reminder that even in an AI-powered discovery world, human relationships still shape how marketing leaders learn and grow.
Put “Chief” First: How CMOs Earn Influence Across the Executive Team
Three B2B marketing leaders share how CMOs can earn trust, influence executive decisions, and lead beyond the marketing function.
Founder-Led Companies Need Leaders, Not Just Players
A practical warning for CMOs joining companies where executives are still playing instead of coaching.
GenAI Isn’t a Tool Rollout: It’s a Marketing Culture Shift
GenAI adoption depends on trust, training, change management, and thoughtful decisions about where AI and human judgment create the most value.
Your Tech Stack Is Telling on You: Fix the Data Before Buying Another Tool
Disconnected data, weak adoption, and unclear ownership often create more MarTech problems than the platforms themselves.
Synthetic Research Is Faster, Cheaper, and More Useful Than You Think
Synthetic research can accelerate B2B audience, messaging, and positioning studies when digital respondents are calibrated and consequential decisions receive human validation.
Positioning Must Work Beyond Marketing: How CMOs Make It a Growth Engine
Positioning becomes a growth engine when customer research, buying-group insight, internal translation, and enablement shape more than marketing language.
Why AI Strategy Is The Wrong Question For CMOs
Executives keep asking for an AI strategy, but CMOs should be careful. AI is not the strategy. It is an accelerant. The better question is which business outcomes matter most and where AI can improve acquisition costs, retention, productivity, customer experience, operating leverage, or speed without turning activity into theater.