THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
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Positioning in the Age of AI: How B2B CMOs Own the Buying Conversation
Strategy Lab experts Bob Wright and Ellie Victor explain how clear positioning shapes buying criteria and AI-generated vendor recommendations before sales enters the conversation.
Stop Shaming AI-Assisted Content And Start Raising The Bar
A sharper take on why CMOs should focus less on whether AI was used and more on whether the content is any good.
Help Buyers Make Progress: Demand-Side Sales Lessons for B2B CMOs
Demand-side sales helps CMOs understand buyer progress, decision forces, trade-offs, and the customer interviews that reveal why change happens.
Should AI Agents Belong On The Marketing Org Chart?
As AI agents start doing real marketing work, CMOs need to decide where they belong in the operating model. The answer may not be putting bots on the org chart, but leaders do need to make AI-driven work, accountability, governance, and human judgment visible before the invisible work becomes unmanageable.
The Funnel Was Built for Humans: Rethinking GTM for an AI-First Buying Journey
Amanda Kahlow’s Strategy Lab demonstration revealed how AI could replace fragmented GTM handoffs with one continuous, buyer-centered conversation.
Automate the Invisible Work: Turn Marketing Workflows Into B2B Intelligence
Learn how AI workflow automation can transform repetitive marketing work into searchable B2B intelligence while preserving security and human judgment.
Your Budget Is Your Strategy in Numbers: Build a 2026 Plan the C-Suite Believes
Build a more credible 2026 marketing budget by connecting investment to business objectives, audiences, campaigns, and clearly defined priorities.
How CMOs Can Reclaim Their Time Without Working Longer
Kory Kogon on how B2B CMOs can reclaim their time by choosing important work over constant urgency, drawing on lessons from The 5 Choices.
How CMOs Can Reset The Sales-Marketing Blame Game
A practical Valentine’s Day therapy session for CMOs facing the sales-marketing blame game.