THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
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Leading Through the AI Learning Curve: How CMOs Build Team Acumen
Three marketing leaders share how modeling, focused experiments, shared learning, and business-centered measurement can turn scattered AI use into team capability.
Stop Hoarding the Story: How CMOs Build a Company of Storytellers
Marca Armstrong and Caitlin Cassady explain how a clear narrative, customer language, curiosity, and the “so what?” test can scale storytelling across a company.
Stop Fighting Over Credit: Three Fixes for CMO-CRO Alignment
Three operating changes can help CMOs and CROs replace attribution disputes with shared accountability, clearer data, and a more productive revenue cadence.
Marketing Is Finance Is Business: A CMO’s Guide to Speaking the CFO’s Language
Marketing earns CFO credibility when CMOs connect brand health, pricing power, intangible assets, and budget decisions to business outcomes.
When The CEO Asks If AI Can Just Do That
A CMO playbook for redirecting AI hype back to strategy, business outcomes, and human judgment.
Stop Applying, Start Showing Up: A Fintech CMO’s Search Story
How one fintech marketing leader used focused positioning, local visibility, and warm relationships to land an unposted role.
Stop Chasing Big-Bang Campaigns: Scalable Acts of Marketing That Compound
Joshua Leatherman explains how marketing moves from disconnected activity to a repeatable growth system built on outcomes, revenue partnership, data, talent, and learning.
Your Personal Brand Can’t Wait for a Layoff: Three Career Transition Mistakes
Career transition expert Catherine Altman Morgan explains why executive visibility, differentiated positioning, and professional relationships are easier to build before a job search begins.
From Burnout to Better Fit: Reframing the CMO Job Search
One Huddler’s ten-month search changed after burnout prompted a reset, clearer positioning, and a fractional engagement that became a broader full-time leadership role.