THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
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The Blind LinkedIn Application That Actually Led to a CMO Offer
A blind LinkedIn application opened an unlikely door, but listening, cultural alignment, strategic preparation, and thoughtful negotiation ultimately helped one Huddler land the CMO offer.
The CMO as Chief Collaboration Officer: Turn Cross-Functional Trust Into Growth
Cross-functional trust helps CMOs lead collaboration across sales, product, and executive teams while turning customer insight into growth.
Your ICP Is Not a Slide: Operationalize It to Raise Win Rates
A practical framework for turning an aspirational ideal customer profile into a measurable, cross-functional system for account prioritization.
Why CMOs Need To Protect Attention Like A Strategy
A practical reminder that CMO focus is not a personal productivity issue; it is a leadership system.
Safe Marketing Is Invisible: Courageous Lessons for B2B CMOs
Udi Ledergor’s Courageous Marketing reframes bold B2B creativity as a business discipline built on audience understanding, executive support, experimentation, and useful content.
AI Maturity Model for Marketing Teams: The Six Stages You Can't Skip
A practical diagnostic that helps CMOs determine whether their teams are experimenting with AI or building repeatable, governed marketing capability.
One Number, Owned Together: The Sales and Marketing Alignment Equation
Sales and marketing alignment improves when both teams own one financial outcome, use clean definitions, and review the same revenue story.
Should You Create a Category? What B2B CMOs Must Prove Before Naming One
Category creation requires more than naming a market; CMOs need a real problem, executive commitment, analyst participation, and sustained investment.
Why 25,000 Followers Is Still Just A Huddle
A reflection on why audience size matters less than the quality of the community leaning in.