THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
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Leadership Doesn’t Require a Poker Face: How CMOs Can Use Humor at Work
Workplace humor expert Jan McInnis explains how small moments of appropriate levity can make leaders more approachable, reduce tension, and improve communication without turning meetings into comedy routines.
What Does New Data Reveal About Conversational AI for B2B Website Conversion?
New 1mind research suggests conversational AI can reveal buyer intent, deepen website engagement, and improve pipeline velocity.
Before You Book the Booth: How CMOs Build an Event Strategy That Proves ROI
Charles Groome, Jamie Gier, and Lorie Coulombe share how clear event goals, target-account planning, memorable experiences, and sales accountability make event ROI easier to measure and defend.
Why Better Storytelling Starts With Better Questions
A reflective take on why travel, history, and distance can make leaders better storytellers.
Claude vs ChatGPT: Why Top Marketers Use Both
Learn when top marketers use Claude vs ChatGPT. Discover which AI excels at deep analysis versus rapid execution, and how to leverage both tools strategically.
Cold Outreach to Offer: How a Huddler Landed a VP of Brand Role
A practical CMO job search story on bold outreach, pattern matching, short-tenure framing, back-channel references, and executive negotiation.
Own the Problem, Not the Product: Positioning That Drives Growth
Bob Wright of Firebrick explains why B2B CMOs should treat positioning as a growth lever by owning a market problem, creating urgency, and aligning the company around a sharper story.
Why Big Company CMOs Need AI Skunk Works Now
A practical case for turning corporate AI governance into marketing experimentation with business impact.
The First 90 Days Just Got Faster
The first 90 days now move faster as AI accelerates research, onboarding, testing, and execution for new CMOs.