THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
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Differentiate or Die: How CMOs Make the Business Easier to Choose
Three B2B marketing leaders share how CMOs can turn differentiation into a business advantage buyers actually recognize.
AI Marketing Strategy for B2B CMOs: Why Learning Velocity Beats Content Volume
AI has made content cheaper, faster, and easier to produce, but that does not mean marketing has become easier to lead. For B2B CMOs, the real opportunity is shifting from activity volume to learning velocity: using AI to improve decisions, tighten feedback loops, and turn sharper insight into measurable growth.
Day 1 of the Agent-to-Agent GTM Virtual Summit: A CMO’s View of What Changes Now
Day 1 of the Agent-to-Agent GTM Virtual Summit made one thing clear: AI is not just changing marketing tactics; it is reshaping how B2B companies build trust, design customer journeys, organize teams, and define advantage. The winners will pair machine intelligence with human judgment, strong brands, and context-rich systems.
How B2B CMOs Can Earn Attention Instead of Interrupting Buyers
David Meerman Scott on how B2B CMOs earn attention through useful content, customer experience, AI on proprietary data, and newsjacking.
Help Buyers Make the Case: The Framemaking Sale for B2B CMOs
Brent Adamson explains how marketing can build buyer decision confidence by anticipating hidden obstacles, simplifying complexity, and helping buying groups make their own case.
AI-Assisted Content Is Not Automatically Slop
AI-assisted content is not automatically bad content. The better CMO question is whether the content shows judgment, clarity, specificity, usefulness, and accountability. In a GEO world, marketers should stop treating AI involvement as a scarlet letter and start asking whether the finished piece is worth reading, citing, and defending.
Stop Chasing AI Use Cases: Why Transformation Starts With Vision
Brian Evergreen explains why vision, visible strategy, cross-functional alignment, and value-based measurement create a stronger foundation for AI transformation than isolated use cases.
When Best Practices Stop Working: How Marketing Leaders Make the Leap
Steve Dennis explains why leaders must question outdated best practices, pursue remarkability, experiment, and stop work that drains capacity.
From Sabbatical to CMO in 18 Days
How an intentional break, a revived recruiter relationship, AI-assisted preparation, and a focused executive story led to a first CMO role in 18 days.