THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
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Launches Aren’t Marketing’s Job: How CMOs Make Product Readiness a Team Sport
Product launches succeed when marketing turns readiness into a cross-functional discipline spanning positioning, sales enablement, customer pain, and ownership.
Dear CEO: Here’s What Marketing Actually Does for the Business
Rebecca Stone, Grant Johnson, and Jan Deahl clarify how marketing creates business value through markets, differentiation, buyers, conversion, and growth.
How Should B2B CMOs Respond to LinkedIn’s Organic Reach Decline?
A practical guide for B2B CMOs on adapting LinkedIn strategy as organic reach declines and paid distribution becomes harder to ignore.
Make Brand Defensible: How CMOs Can Measure Reputation Month by Month
Taran Nandha explains how monthly reputation trends can help marketing leaders evaluate multiple public signals, investigate meaningful changes, compare competitors, and bring stronger evidence into executive conversations about brand.
What Should B2B CMOs Do When AI Agents Visit Their Websites?
AI agents are starting to change what websites are for, and B2B CMOs need to prepare their digital presence accordingly.
The 90-Day GenAI Video Challenge: What CMOs Should Know Before Pressing Generate
GenAI video can accelerate production, but strong creative work still depends on clear briefs, human direction, and skilled editing.
Budgeting With Conviction: How CMOs Defend the Plan and the Tradeoffs
Forrester’s Craig Moore explains how CMOs can turn budgeting from a defensive cost conversation into a strategic business conversation.
Not Every Customer Is Equally Valuable: A CMO’s Customer-Centricity Playbook
Peter Fader challenges B2B CMOs to stop treating every customer equally and start building growth around the customers who create the most long-term value.
The CMO Role Is Being Rebuilt. These 8 Advisors Show What Still Matters.
A provocative look at the CMO leadership muscles that still matter, told through the eight leaders serving on the 2026 CMO Huddles Board of Advisors.