THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
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Why CMO Huddles Supports the Global Penguin Society
Drew Neisser explains why penguins represent the challenges facing CMOs and why CMO Huddles supports their conservation.
ChatGPT Voice for Marketers: GPT-Live, Work, Codex, 20 Prompts, and 10 Pro Tips
Eric Eden explains how marketers can use the new ChatGPT Voice to think, rehearse, research, direct agents, review work, and practice interviews through more natural, interruptible conversations.
Quick Wins Buy Time: How New CMOs Build Momentum Without Losing the Strategy
Quick wins give new CMOs credibility when they solve visible business problems and point toward the longer strategy.
One Campaign, Many Touchpoints: How CMOs Make Every Message Connect
Integrated B2B campaigns make one strategic message recognizable across brand, demand, sales, partners, and customer touchpoints.
How Are B2B CMOs Using AI to Rebuild the Marketing Function?
Paige O’Neill and Micheline Nijmeh shared how their teams are moving beyond AI experiments into workflow redesign, governance, and measurable marketing impact.
The Six Disciplines of Strategic Thinking: A CMO’s Guide to Moving Beyond Tactics
Strategic thinking helps CMOs define the real problem, make tradeoffs, and connect decisions to business outcomes.
CMO+ Without the Burnout: How to Lead Beyond Marketing
CMO+ leadership works when CMOs expand influence beyond marketing without absorbing every problem or burning out.
AI Won’t Pick You If It Can’t Find You: The Four Pillars of B2B AEO
AI discovery rewards brands that are clearly visible, consistently described, and supported by trusted third-party signals.
Stop Treating Retention as Someone Else’s Job: Customer-Led Growth for CMOs
Retention becomes a growth lever when marketing connects customer feedback, adoption, advocacy, expansion, and churn to shared revenue outcomes.