THE GEO Guide for B2B CMOs: How to Get Found, Cited, Trusted, and Chosen in AI Search
A practical working guide for B2B CMOs who want to build visibility and trust in AI-generated answers.
.png)
.png)
Should AI Agents Belong On The Marketing Org Chart?
As AI agents start doing real marketing work, CMOs need to decide where they belong in the operating model. The answer may not be putting bots on the org chart, but leaders do need to make AI-driven work, accountability, governance, and human judgment visible before the invisible work becomes unmanageable.
How CMOs Can Reclaim Their Time Without Working Longer
Kory Kogon on how B2B CMOs can reclaim their time by choosing important work over constant urgency, drawing on lessons from The 5 Choices.
How CMOs Can Reset The Sales-Marketing Blame Game
A practical Valentine’s Day therapy session for CMOs facing the sales-marketing blame game.
What INDEX'26 Reminded Me About AI, Discovery, And Relationships
A reminder that even in an AI-powered discovery world, human relationships still shape how marketing leaders learn and grow.
Put “Chief” First: How CMOs Earn Influence Across the Executive Team
Three B2B marketing leaders share how CMOs can earn trust, influence executive decisions, and lead beyond the marketing function.
Founder-Led Companies Need Leaders, Not Just Players
A practical warning for CMOs joining companies where executives are still playing instead of coaching.
Why AI Strategy Is The Wrong Question For CMOs
Executives keep asking for an AI strategy, but CMOs should be careful. AI is not the strategy. It is an accelerant. The better question is which business outcomes matter most and where AI can improve acquisition costs, retention, productivity, customer experience, operating leverage, or speed without turning activity into theater.
AI VP Of Marketing? Why Human Leaders Still Matter
A practical take on what AI agents can own and why marketing leadership still requires human judgment.
Talking Marketing With the CEO and CFO: How CMOs Earn Business Credibility
Three experienced marketing leaders explain how CMOs connect marketing activity to executive priorities without reducing the function to short-term attribution.